Describe how you know the person. Give some context for your recommendation. Let the reader know how you met them, how you worked together, and your basic qualifications.
Don’t exaggerate -- show where and how they can improve. Don’t put the candidate on a pedestal. Not only does it not look plausible, it will also set expectations for them that will be next to impossible to meet. If they have an Achille’s heel, don’t exaggerate it, but don’t hide it, either.