Open with a short, but enthusiastic, bit of praise. Let the company know right off the bat that you believe in this person. You don’t have to be over the top or insincere, but a positive note to start will make a big difference. It makes me extremely happy to recommend Michael for the position of Director of Development at XYX Corporation. Any company should count themselves lucky to have an employee as bright, friendly, and dedicated as Gina. No matter what she does, Helena Bonham does it well.
How do I approach potential letter writers? First, make a list of professors and/or supervisors who will be your best advocates. Then, set up an appointment to discuss your request in person. Do not make the request via email. Be prepared to articulate your interest and reasons for attending graduate school. Letters of recommendation are written strictly on a voluntary basis. The best approach is to ask potential letter writers if they are willing to write you a strong letter. If you sense reluctance or the answer is no, ask someone else.