Target the recommendation. Is it for an academic post, a job, a volunteer position, a background check, or a personal reference? Write your letter so that it is focused on this purpose. For example, if the letter is part of a job application package, it should focus on the professional qualifications and conduct of the candidate.
How important are letters of recommendation? Letters of recommendation are required for almost every graduate school application and are a very important part of the application process. Usually grades and test scores factor in most heavily; however, your letters of recommendation could be the deciding factor in the admission process.