Don’t exaggerate -- show where and how they can improve. Don’t put the candidate on a pedestal. Not only does it not look plausible, it will also set expectations for them that will be next to impossible to meet. If they have an Achille’s heel, don’t exaggerate it, but don’t hide it, either.
The best way to write a letter of recommendation is to start out with a formal greeting, or using "To whom it may concern" if you don’t know the recipient. Follow the greeting with 2-3 sentences of praise for the person you’re recommending.