Do graduate schools care if letters are confidential or not? In general, graduate programs prefer confidential letters. Admissions officials say that it displays more confidence on the part of the applicant if letters are "confidential" (meaning you, the applicant cannot see the letter). The Letter Service is required to indicate on the letter if it is confidential or non-confidential.
Keep your writing action-oriented. Begin each paragraph with a punchy, active affirmation of the candidate’s qualities or character. Strong verbs are your friend.