Open with a short, but enthusiastic, bit of praise. Let the company know right off the bat that you believe in this person. You don’t have to be over the top or insincere, but a positive note to start will make a big difference. It makes me extremely happy to recommend Michael for the position of Director of Development at XYX Corporation. Any company should count themselves lucky to have an employee as bright, friendly, and dedicated as Gina. No matter what she does, Helena Bonham does it well.
The most effective letters of recommendation are written by professors or work supervisors who know you well enough to describe your academic, personal, or professional achievements and potential with candor, detail, and objectivity. Letters that compare you to your academic peers are often the most useful. Most schools do not consider general, unreservedly praiseworthy letters helpful.